Lead, Strategic Operations & Integration · TELUS Digital · Toronto

I’m Zeerak. I turn strategy into systems that run.

Eleven people to acquisition, building most of what it ran on. I build it, own it, then hand it on.

Operating Models / M&A Integration / Salesforce / Revenue Operations / Certinia PSA / SOC 2 Compliance / Python / Change Management / Apps Script / Strategic Partnerships / Looker / Contract Negotiation / SQL / Identity & Access / Oracle ERP / Data Governance / Operating Models / M&A Integration / Salesforce / Revenue Operations / Certinia PSA / SOC 2 Compliance / Python / Change Management / Apps Script / Strategic Partnerships / Looker / Contract Negotiation / SQL / Identity & Access / Oracle ERP / Data Governance /

About

I joined at employee eleven and was still there when the company was acquired. It grew past a hundred and twenty in between, and kept outgrowing the way it worked. Whatever was missing next tended to become mine. I built or led most of it, alongside the people who went on to run it.

The work travels under different titles depending on the size of the company: Chief of Staff, business operations, strategic operations, integration lead. Underneath, it is the same job. Turn strategy into rhythms people can actually run, own the metrics that say whether it is working, and leave behind something that keeps running when you are not in the room.

I trained as a software engineer at Ontario Tech and started in data governance at Hydro One. Building things was never the part that held my attention. What they did once a business depended on them was, and that has been the job ever since.

CurrentlyLead, Strategic Operations & Integration

CompanyTELUS Digital

BasedToronto, Ontario

StudiedBEng (Honours), Software Engineering, Ontario Tech, 2020

Certified14+ including CSM, CDMC, GCP, AWS, Oracle

Off the clockNot on the resume: the creative outlet is piano and guitar.

How I work

I can tell what is actually hard.

The engineering background means I scope realistically and I am hard to oversell. The Apps Script behind the statements of work took an afternoon to write, and the GTM team still runs on it.

I take what nobody owns.

When the IT lead left, I ran IT. When there was no PMO, I built the governance it needed. Most of what I am proud of started as somebody else’s gap, and none of it got built alone.

Operational problems are usually data problems.

I learned that early, in data governance, and it has held everywhere since. Before I fix a process, I work out what it is quietly lying about.

The people downstream matter more than the design.

A system nobody adopts is a system that failed. I would rather ship something plain that people actually use than something elegant they find ways to route around.

Experience

TELUS Digital

Formerly Badal.io

2021–Present Promoted four times

Lead, Strategic Operations & Integration
Mar 2025–Present

Built the operating model that carried three companies into one. Ran IT and the SOC 2 program until both ran without me, then handed them to the team developed to own them. Now consolidating five acquired businesses into a single strategic channel partnership with Google.
- $1M+ recovered
- 70+ platforms
- 140+ people moved
- 5 businesses
- Contract negotiation
- KPIs
- IT & SOC 2
- IAM
Business Operations Manager
2024–2025

Owned the operating function of a 120+ person consultancy, and the scope kept widening: governance, compliance, systems, vendor contracts, IT, and the Google partnership. Delivered its first SOC 2 Type 2 report and its first single source of truth.
- SOC 2 Type 2
- 40+ platforms
- Salesforce + Certinia
- Partner programs
- 15 to 100+ certified
- IT ownership
- 75% faster
Account Manager
2023–2024

Generated $6M in cloud services revenue, 150% of annual target, by turning engineering capability into signed work.
- $6M revenue
- 150% of target
- Google co-sell
- Case studies
Sr. Project Manager & Strategy Consultant
2021–2023

Directed more than ten client engagements, the largest a $3M+ transformation for a national grocery retailer’s digital arm, delivered across 30+ specialists, on schedule and on budget. Built the PMO the practice still runs on.
- 10+ engagements
- $3M+ portfolio
- 30+ specialists
- Looker

Deloitte Canada

Montreal, Quebec

2021

Solution Developer, Oracle
2021

Ran multi-timezone workstreams on a national Oracle ERP Cloud and Integration Cloud implementation, with zero disruption to a national retailer’s fulfillment and financial reporting.
- Oracle ERP Cloud
- Integration Cloud
- Requirements gathering

Sherweb

Montreal, Quebec

2020–2021

Microsoft 365 Product Specialist
2020–2021

Advised enterprise cloud customers and managed vendor escalations with Microsoft to hold service continuity.
- Microsoft 365
- Cloud infrastructure

Hydro One

Toronto, Ontario

2018Engineering co-op

Data Governance and Systems
Jan–Dec 2018

Single point of contact for data integrity and compliance across enterprise systems at Ontario’s largest electricity utility.
- Data governance
- SQL
- SharePoint
- CRM admin

Numeris

Toronto, Ontario

2015–2016Part-time

Project Manager, Cross-Media Consumption
2015–2016

Managed a team of 15+ on cross-media audience measurement research.
- Team of 15+
- Research operations
- Media measurement

Things I built

01/05

On the App Store

Kin: Family Care Coordinator

Medication tracking, shared care log and caregiver check-ins. Built for my own family.

View on the App Store

iOS
Published

Internal tool

Automated SOW Generator

An Apps Script tool that cut the sales-to-delivery cycle by 75%.

Apps Script
Automation

Systems

The Single Source of Truth

HubSpot and PandaDoc migrated onto Salesforce and Certinia.

Salesforce
Certinia PSA

Reporting

Leadership Dashboards

Looker BI for a national retailer and an ad tech firm. $500k+ in value.

Looker
KPIs

Personal

Signlearn.ai

Turns American Sign Language into English text via transfer learning.

Transfer learning
CNN

Let’s talk.

An integration that has stalled, a revenue system nobody trusts, or an operating model that has not caught up with the headcount. Those are the conversations I want.

Email Zeerak.ali96@gmail.com LinkedIn /in/zeerak-siddiqui Location Toronto, Ontario

Zeerak Siddiqui

Strategic Operations

I build the scaffolding companies scale on. The last one went from eleven people to acquisition.

TELUS Digital · Toronto

Business OperationsProgram Management Governance & ComplianceRevenue Operations Vendor & ContractsPost-Merger Integration

Four promotions in four years

The work.

Ran IT and the SOC 2 program until both ran without me, then handed them to the team developed to own them. Now consolidating five acquired businesses into a single strategic channel partnership with Google.

$1M+ recovered70+ platforms140+ people moved

The scope kept widening: governance, compliance, systems, vendor contracts, IT and the Google partnership. Delivered a 12-month SOC 2 Type 2 report from scratch, and owned the Google partnership behind the company’s premier status and specializations.

SOC 2 Type 240+ platforms75% faster

Ran the portfolio as technical lead, securing renewals and account expansion. Built the GTM decks with Google’s partner team to carry the work to market.

$6M revenue150% of targetGoogle co-sell

The largest a $3M+ transformation delivered across 30+ specialists, on schedule and on budget. Built the PMO the practice still runs on.

10+ engagements$3M+ portfolio30+ specialists

Solution Developer, Oracle

National Oracle ERP Cloud rollout across multiple time zones.

Deloitte Canada
2021

Microsoft 365 Product Specialist

Enterprise cloud advisory and vendor escalations with Microsoft.

Sherweb
2020 – 2021

Data Governance and Systems

Data integrity and compliance across enterprise systems.

Hydro One
2018 · Co-op

Project Manager, Cross-Media

Led a team of 15+ on audience measurement research.

Numeris
2015 – 2016 · Part-time